3 reasons your title tag may be hurting SEO

Over the past few months, we have seen an increase in websites being dinged by Google because of the titles being over-optimized. What? First it wasn’t optimized and now it’s over-optimized? What’s the deal Google? Believe me, I know how you feel. With Google’s constant changes in their search algorithm, it is always a moving target to hit the sweet spot for your website’s SEO.

Here are 3 simple things to look for and correct that should help your search engine rankings

  • Title tag repetition – When Google indexes your site and sees that the title tags on many or worse all of your pages have the same title or nearly same title tag you are decreasing your chances at a higher ranking.
  • Title tags with repeating keywords – Yes, the title area seems like a great idea to really get your point across that you are a “Nebraska based Nebraska Corn Fed Nebraska Beef – Nebraska Beef” company, but Google is going to see you stuffing Nebraska and Beef in your title and that is a big no-no. If it doesn’t sound right to say it out loud, it probably isn’t a good idea.
  • Huge titles – Some people like to talk… a lot. These are not the people that should be making your titles. Ideally title tags should be around 60-69 characters.

So, there you go. 3 simple steps to help improve your search engine rankings by just paying attention to your title tags. A quick review and refresh of the tags can make a big difference and help avoid being dinged by something that is so simple to avoid. If you have any questions about your keywords, title tags or search engine optimization, do not hesitate to contact us. We help our clients raise their search engine rankings and we would be happy to work with you to do the same.

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