We all know someone that knows someone that is good with computers. They may have at least a little knowledge of how to get a website up and running. Many can do it for cheap or even gasp! Free! More than likely they will set you up with some shared service with a template they found and put the information com your brochures in it. At the end of the day, is your new website going to help you grow your business online? Is it going to portray your business in the right light? Probably not.
There are exceptions though. You may have an actual designer and developer in your family. Typically this is not the case and if you stick with the people that are within your circle of relationships then you are limiting how good your site can be. You have to bring your expectations down to the level at which they can complete the project. This can lead to all sorts of problems if they don’t understand security, hosting, ecommerce, search engines or the latest design trends.
It would be crazy to think of using your cousin the handyman to design and build your actual storefront. Sure he knows how to do it, but is it going to be a much better and useful storefront if you hired a professional architect and contractors? The same is true with your website.
It’s tempting to try to keep your business’ costs to minimum. Turning to a relative who claims that he can get you a website for free is definitely more appealing than cutting a big check to a web design company. But what you get for your money is a very different story.