10 Expert Blog Posts to Help You Become Excellent at Marketing [Weekly Round-Up]

Want to open your blogs with a bang? Looking to optimise your re-targeting ads?

Perhaps you want to learn more about Instagram Shopping, or perfect your email subject lines.

Before you go into your well-deserved weekend, take a look at our weekly roundup, featuring the best marketing blogs from leading experts.

Don’t say we never treat you.

Now get stuck in.

Copy Blogger – 5 Easy Ways to Open Your Blog Post with a Bang

First impressions count.

You know this. We know this. That charming door-to-door salesman knows this. Definitely more than us.

If you communicate to anyone online, first impressions matter more than ever.

And especially so if you run a blog, where, every day, you’re giving mini ‘pitches’ to new readers.

Whether you run a makeup blog, a sports blog, a film blog, a cat blog – not only do you need to provide good content; you need to capture attention. And keep it.

Successful blogs are composed of various ingredients, and one of those ingredients is an engaging opening paragraph.

Users don’t just want a good headline to set the scene. They want the meat on the bone. They want that opening content that keeps them reading.

Imagine being impressed with the front exterior of a fancy restaurant, only to walk into a mouldy, critter-infested, leaking dungeon.

I mean, it is spooky season, but come on.

That’s what blogs look like when their amazing headlines are accompanied with a deflating opening paragraph.

So, you’ve crafted the headline. Now it’s time to keep the momentum going with an opening paragraph that wows. Check out this article on Copy Blogger to get it done.

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Tailwind Blog – 5 Ways to Spark Endless Engagement with Instagram Stories

Engagement, engagement, engagement.

It’s the word on every marketer’s lips.

Just what is engagement?

Simply put ‘engagement’ refers to direct action from users online. Shares, likes, and comments are some examples of engagement metrics.

Engagement metrics are commonly used by marketers to evaluate the success of their content.

Whilst engagement metrics are sometimes labelled ‘vanity’ metrics, they can be a good indicator of how responsive your audience is with your new content.

Obviously, not all comments are good ones. But paying close attention to engagement rates is a good way to see what’s working and what isn’t.

Now, all this doesn’t mean engagement doesn’t matter. Far from it.

Though engagement and conversions are not the same, audience engagement is a key part of the holistic customer journey.

Social media is arguably the best place to encourage engagement amongst your audience. And if you’re active on Instagram, you need to seriously consider Instagram stories.

Why? Because Instagram stories allow businesses to be creative when it comes to providing new content to its audiences.

All this sounds great, but how do you boost engagement from fans on Insta?

It’s all in a SPARK.

No, really. Read the blog and you’ll see how.

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Search Engine Journal – Best Practices for Creating Outstanding & Engaging Infographics

The key to someone’s heart? free stuff infographics.

In case you didn’t already know, infographics are a pretty big deal today.

Infographics are the perfect way to combine the effectiveness of visual content with valuable content your audience is looking for. You can’t get better content marketing than that.

Because, writing any old content will butter no parsnips these days. Customers are scrolling through unprecedented levels of content. Not only are they seeking enjoyable content – they’re looking for content that’s easier to digest.

Enter infographics.

They display information in graphic form, obviously, and are the key to diversifying your content marketing to make it much more screen-friendly.

It’s all swell shouting about how great they are, but if your design skills are as great as my croqueting, you’ll need a helping hand.

Get to it with the help of this article by Loren Baker.

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Business 2 Community – 8 Ways Your Business Can Stand Out on Social Media in 2019

Social media is a busy place nowadays.

Go back ten years, and you’d be lucky to find one of your old schoolmates online. Now, every man, dog, and cat are on it. Literally – pet social media is huge.

The availability and popularity of social media means not only is it good for reuniting with old mates, it’s good for businesses.

But it’s a double-edged sword.

Because social media is so densely populated means businesses need to do more to stand out and connect with customers.

From firstly using the right channels to curating a consistent aesthetic – you’ll find 8 ways your business can stand out on social media right here.

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Digital Marketer – Retargeting Ads in 500 Words or Less (Plus 3 Bonus Retargeting Tips)

Retargeting – what’s it all about?

Re-targeting is all about stalking customers who have left your website and chasing them down so they convert.

OK – maybe not that dramatic.

Re-targeting is a way of maintaining the relevancy of your website even after a visitor has left.

When you’re browsing the internet, do you ever see those Amazon ads showing products they know you love?

That’s re-targeting.

When you’re checking your social media feeds and you come across a sneaky ad for those shoes you’ve been drooling over for the past week? Re-targeting.

Re-targeting is a popular advertising tool for marketers wishing to promote products and services (often personalised) to users after they have bounced.

This article begins with a statistic that you need to remind yourself every day: out of every 100 people who visit your website, 96 will leave without making a purchase.

It’s not all doom and gloom, thanks to re-targeting.

But there are a few things you need to know if you are to create effective ads.

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Social Media Examiner – How to Write Facebook Ads That Convert

While we’re on the topic of social media and ads, we thought it’d be a good idea to discuss how you can write Facebook ads that convert.

Why? Because Facebook ads continue to be a well-known and successful way of bringing your business to specific target audiences.

However.

Are you finding your Facebook ads aren’t exactly moving mountains – or, customers to where you want them to go?

You’re confident you’re targeting the right people. You’ve even set aside a generous budget, as well as using optimised images.

Still nothing?

It may have something to do with the copy itself.

There are loads of ways to formulate effective ad copy, from research-led to problem-based.

Do yourself a favour and see how you can start writing Facebook ads that convert.

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Convince & Convert – How to Write the Perfect Email Subject Line

Emails, emails, emails. Who’d have them?

Not your audience, that’s for sure.

Unless.

Unless your emails have showstopping subject lines that stop people in their tracks and makes them think this isn’t just any email.

We don’t know about you, but we disagree with the old email marketing is dead thing.

In fact, the number of global email users is set to rise by 4.3 billion by 2022 (Oberlo).

And if this forecast doesn’t butter your parsnips, we don’t know what will.

It’s no use being comforted by the fact that people are still complaining using emails today, though.

You need to know how to make your emails do amazing things for your business.

And it all starts with the subject line.

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Business 2 Community – 5 Strategies to Rank Your Website on the First Page of Google

Getting your website to rank on the first page of Google isn’t easy – we’ll tell you that much.

But it isn’t impossible.

And once websites start to rank on the first page of Google, a whole new world of opportunity presents itself.

Let’s face it, when we search for things on Google, very rarely do we venture beyond the first page.

The first page is sacred. Anything worth looking at is surely right here in front of us, right?

Whilst this may not be 100% true in some cases, it’s definitely true that websites ranking on page one receive more traffic than those on page 2 and beyond.

If you’ve been battling it out to get your website onto page one – then fight no more.

As Christian Carere over at B2C says – the wait truly is over.

It’s time to leave the page 2 club.

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Envato Tuts – 10 Best Web Fonts That Look Great at Small Sizes

Sometimes, bigger isn’t always better.

And that goes for font as it does for anything else.

The transformative power of fonts should never be overlooked.

Good fonts are like X, you only notice them when you shouldn’t.

Otherwise, when done right, good typefaces compliment effective web design and help promote a brand’s visual identity.

And they’re able to do this thanks to the versatility they offer.

Chunky, bold fonts feel right at home as headers, while sleeker and slimmer should be reserved for the main body.

Likewise, cursive and handwritten fonts are great for a baking website, but would look a bit silly for an accountancy firm.

You get the point. Hopefully.

Choosing the right font can be a bit of a journey, though. And when size gets thrown into the mix, it’s a whole new game.

Check out this article for the 10 best web fonts that look amazing – even at small sizes.

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HubSpot – Instagram Shopping: The Ultimate Guide

Social media has completely disrupted the way we do shopping.

And nowhere is this most evident than on Instagram, where 70% of consumers now use the app to browse products.

For businesses looking to connect with young, trendy, and active consumers, Instagram has become a lucrative choice.

From releasing entire clothing lines, to offering unique discounts, Instagram is increasingly becoming the go-to platform for eCommerce.

And this is a two-way relationship, too.

For consumers, their on-the-go spending habits fit right into the social media platform.

Through Instagram Shopping, customers can make direct payments through the app, as well as browse for fashion inspo images – full with product names and price tags.

The fact is, if you sell stuff and your business targets the more social media savvy amongst us – you need to be on Instagram.

We’re bringing you a pretty helpful guide from HubSpot to help your Instagram Shopping come to life.

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We hope you’ve enjoyed this week’s weekly roundup! If you missed last week’s, catch up here.

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Jon Tewes
Jon Tewes
Jon is the founder and owner of DesignBy2s. He believes that helping small businesses with web design here in Lincoln Nebraska is about more than just building a website. It's about building a relationship with the business and striving to provide the best return on their investment.