10 Scintillating Blog Posts to Help You Boss Your Online Marketing [Weekly Round-Up]

You ever wish you could find an all-in-one blog that features the best articles to help you boss your marketing?

It’s time to stop dreaming – and start acting.

Because we’re back with the Red Website Design weekly roundup – designed to help you do business, better.

In a week where Mark Zuckerberg has been facing some awkward questions over his secretive meetings, we’ve been collecting 10 of the best articles in the marketing blogosphere.

Whether you need to create the perfect branded Insta bio, or master content distribution – we have it all right here.

Search Engine Journal – Google Reveals Small Business Search Trends for 2019

Here at Red Web Design, we don’t strive to bring you any old marketing news.

Our weekly roundup is all about bringing you the marketing news that matters to you and your business.

And that’s why, after discovering this article by Matt Southern, the first thing we did was add it to our roundup.

If your website is going to enjoy any chance of display success on Google, you’ll need to understand Google.

Because, by understanding the processes behind what makes Google work, you can make it work for you.

Now, we know that Google likes to keep its secrets, well, secret.

But every once in a while, webmasters are graced by Google updates, press releases, and announcements.

And if you pay attention to these, you can make those small changes to maximise your presence online.

In this article, you’ll discover how people are searching for small businesses, and how your website can cater to those searches.

Local search is hot on everyone’s fingertips. It’s time to work it to your advantage.

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Constant Contact – Simple, but Effective Website Design Tips

Just as Ben Duchesney says in this Constant Contact article, first impressions matter.

Meeting a new business partner. Going on a date. Designing your website.

A good first impression with your online visitors could be the difference between a sale, an email signup, or a contact form – and, as you know, these are crucial to a successful customer journey.

Today, business websites don’t just exist to display services. They need to provide customers – new and old – with a valuable experience. And that’s only possible with winning web design.

When web design builds a positive user experience, the way customers see your brand improves, and that’s good for business.

So, what’s the catch?

There is none. You don’t need to have twenty years’ experience under your belt – you just need to know the right tricks and principles.

And they’re all here.

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Wishpond – 6 Types of Video Ideas to Supercharge Your Social Media

If content is king, then video certainly is queen.

Because if there’s one content format that is guaranteed views and engagement – it’s video.

Why? Because we’re all incredibly lazy and hate text.

OK – maybe it’s not that simple. But it’s not far off.

We love video because it’s one of the best ways of keeping our attention and helping us to learn stuff.

But what else is video marketing useful for?

For starters, videos increase the number of clicks on your website. Whilst images are far better than text, your website visitors will absolutely love a juicy video to get stuck into.

With video, not only can you feed customers with refreshing and unique content – they give you the opportunity to truly talk about your product and give some actual demonstrations.

Having videos on your website is great for business, but if you really want to round off your presence, you need to incorporate them into your social media strategy.

With around 92% of people sharing a video with friends on social media, providing video is a must. This all sounds great, but you need the right kind of video if you are ever going to supercharge your social media engagement rates.

Where do you get started – and how? We’re glad you asked.

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Wordstream – 6 Tips to Choose a Stunning Website Colour Scheme

Have a business website? You’ll know how important it is to make sure your visitors have a great experience. Because users who actively enjoy spending time on a website will stay around, convert, and return.

Whilst there’s no one golden formula for ensuring great customer experiences, having eye-catching design and a user-friendly interface will help massively.

In today’s brand saturated world, brand loyalty isn’t completely dead (yet). So, just like your business, your website needs to be built around your customer.

One of the best ways to get your website to win over customers is through a colour scheme that matches who you are and what you do.

Colour is all around us (if you’re lucky, that is), and shapes the way we view our surroundings. Black, reds, and yellows shout danger and passion, whilst green and blues emit calm and trustworthiness.

Colour palettes are often neglected when it comes to web design, so we thought we’d give it some love.

On the lookout for a colour scheme that’s perfect for you? This Wordstream article has it all, and more.

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Crowdfire – Strategic Approach for Driving Website Traffic Through Social Media

Driving traffic to your new business website is probably at the top of your agenda.

Without traffic, you can’t expect to attract new customers and encourage those coveted conversions.

Having a well-designed website will only get you so far, though; new customers need to know you exist. And for that, social media is priceless.

If you’re not ringfencing time to curate a meaningful social media presence – start now.

Just take a look at these statistics from sprout social to gain a glimpse into why social media is so powerful.

With 326 million monthly active users, 88% of social advertisers say they use Twitter to advertise, connect, and conduct customer service.

Although LinkedIn doesn’t see the same rates of growth enjoyed by the likes of Twitter or Instagram, it does continue to be favoured by professional circles and B2B networks. The key takeaway? LinkedIn performs around 277% better than Twitter and Facebook when it comes to conversions.

Facebook continues to enjoy high levels of active users, with 2 billion monthly users reported in October 2018

Lately, Instagram has been seeing exponential rates of growth. As it continues to adapt and react to changing consumer and influencer habits, it’s no surprise that it’s a favourite amongst young creatives. In fact, 72% of teens say that use the platform.

Social media needs to be a part of your strategy, but how do you use it to drive traffic to your website? Read on for more.

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Tailwind Blog – 6 Steps to Create a Perfectly Branded Instagram Bio

Being active on social media is just the start. You need to chisel out a presence of your own, and that begins, ultimately, with the bio.

Before social media, if you needed a powerful bio, you might have been directed to the local library’s biography catalogue. Those were the days.

Today, powerful bios aren’t 400-page-long tributes – they’re small introductions to users and businesses active on social media.

And nowhere is a bio more important than Instagram.

You need a bio that stands out. A bio that says the right thing. A bio that gets takes people from your profile and straight to your amazing business.

When it comes to branded Instagram accounts, bios are often the first point of contact with users. With that in mind, what goes in a bio is the perfect chance for brands to reach out to potential customers.

We often read in an F fashion. Which means, on Instagram, we look at the logo first, then the username, and then the bio. As Kristen Dahlin says, all this happens in a matter of seconds, so the window truly is a small one.

The good news, though, is that you can make an amazing first impression with an optimised, branded bio.

How? Take a look at this article for more.

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Monster Insights – 10 Best WordPress Podcasting Plugins (Powerful and Simple)

Let’s face it, podcast marketing is a vastly underrated and underused form of digital marketing.

And yet, as we’re seeing online, more customers are calling upon their favourite businesses to start podcasts where they talk about the things they love.

On our commutes to and from work, in the kitchen when we’re making dinner. On our evening jogs. In the bath. Many of us dedicate these golden moments of me-time to tuning into our favourite podcasts.

Whether it’s a sport pod, a science pod, or things-you-didn’t-know-pods – they’re one of the best ways to tune out from the world, and into the things you love.

Your customers all want content to digest and share with relevant audiences. But let’s face it, we don’t always have time to sit down and read a book, for example. As sad as that is.

More and more of us are having to fit in things around our lifestyle, which is why podcasts remain so popular.

Podcasts not only allow you to develop relationships with customers, they demonstrate you are committed to creating unique content for them to fit in around their busy schedules.

Here are the best plug-ins to help you make the most of them.

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Neal Schaffer – The Top 5 Content Distribution Strategies That Will Guarantee You Massive Traffic

Let’s face it – you could write some of the best pieces of content known to man, but if it isn’t distributed in the right way, you won’t be reaping the right rewards.

With incorrect distribution strategies, your target audiences may be missing out on what they want. And that’s not fun for anybody.

Since content marketing is all about producing engaging content to retain and attract new eyeballs, it makes sense to commit time to improving how you distribute.

Of course, as with any other facet of marketing, distribution isn’t just taking a piece of content and posting it online.

So, with that in mind, we’re bringing you this article from Moss Clement over at Neal Schaffer’s blog.

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CoSchedule – An Insider’s Guide to Writing a High Converting Long-Form Sales Copy

Sales copy. It really is all around us. On our smartphone ads, in our mail, and even on our clothing.

I love long-form sales copy, said no one ever.

But, quite frankly, the numbers don’t lie.

As Nico Prins points out, long-form sales copy does convert, if done correctly.

You see, long-form sales copy isn’t meant for just anyone. It’s specifically tailored to those who intend to buy.

From pay-per-click ads to email landing pages – long-form sales copy has one goal and one goal only: to convert.

When people click on these clicks, they (generally) intend to buy. They’re interested, and they want to know more. And they’re willing to spend their money if the price is right.

But how do you write long-form sales copy? We hear you ask.

Read on. It’s probably the best thing you’ll do before the weekend.

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Jeff Bullas – The Undeniable Influence Of Colors In Marketing (And How To Use Them)

Colour. Color. Couleur. Farbe. However you say it, colour is undeniably one of the most powerful things out there.

Our spectrum is a special one. From waking up to a bright blue sky, to strolling in a green-soaked forest – colour transforms how we see the world, and ultimately how we experience that world.

We are, after all, heavily influenced by what we see, and colour lends itself to varying human behaviour. Red spells danger, meanwhile an ice blue keeps us awake. Damn you social media.

Colour is what happens when light is emitted in different ways. When it comes to branding and marketing in general, though, colour can do more than boost the visuals of what’s on offer.

In fact, it can encourage conversions.

A test conducted by HubSpot uncovered a 21% increase in conversions with red CTAs as opposed to green ones.

Colour psychology is a big deal in marketing, but knowing how exactly to use them involves more than flicking through a swatch booklet.

Take a look at this article to discover how you can make colour stand out for you.

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Life just isn’t the same when you’re not around. If you missed our last week’s weekly roundup, come along and catch up here.

Have a great weekend, folks!

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Jon Tewes
Jon Tewes
Jon is the founder and owner of DesignBy2s. He believes that helping small businesses with web design here in Lincoln Nebraska is about more than just building a website. It's about building a relationship with the business and striving to provide the best return on their investment.