3 Design Tips for Lincoln Nebraska Small Businesses and Startups
If you have a small business or are thinking about starting a business in the future, here are a few design tips for you to think about.
Create a brand identity
You brand includes a logo, consistent fonts, a color palette and design elements that will be used throughout all of your marketing materials. Anyone can start a business, but to be a successful business you need customers. Your customers as well as potential customers will start to recognize and build a brand loyalty with you as long as they can recognize it is you.
Create brand awareness
Ok, so you have your logo and business cards, now what?
Now it is time to use your brand assets to develop a marketing strategy. Each business’ marketing strategy will vary depending on their target demographic, goals and budget, but they all should remain consistent through your brand identity. Every time you use your brand identity you help your customers and potential customers recognize your business which will help build awareness.
Design a user friendly website
Every business can benefit from using a website as an informational sales and marketing tool, but most without usability most of the gains are lost. You not only need to think about what your customers and potential customers will want and need from your website but how they will use it to get the information that they need. Are they coming from a desktop machine or a phone? Are they looking for your locations or product information? The bottom line is to get the information that they need to them as easily as possible.
If your small business or startup needs some help building their brand identity, brand awareness or your website, get in touch with us. We would be happy to partner with you and help grow Lincoln.
Ready to talk?
Are you ready to start a project or really interested in how we work? Let's talk about you idea. It would be great if you could help get the ball rolling by providing as much detail as possible when filling out our project inquiry form.
or we can just be friends
Have a question about a project we did? Curious about our process? Just want to know what we are working on? Drop us a line, we are more than happy to answer your questions.
Call us at: 402-202-5243
Email Us Here: Contact Us