How to Use Google Analytics to Improve Your Content Marketing Strategy

Are you looking for ways to improve your content marketing strategy? Want to put the data in your Google Analytics account to better use?

Digital Marketing Philippines share how to use Google Analytics in your content marketing strategy in this infographic.

Here’s a quick summary:

  • Use site search terms as content ideas
  • Access search queries report to create intent-based content
  • Repurpose content with the longest average time on page
  • Update content with high bounce rate and exit rate

Check out the infographic.

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Jon Tewes
Jon Tewes
Jon is the founder and owner of DesignBy2s. He believes that helping small businesses with web design here in Lincoln Nebraska is about more than just building a website. It's about building a relationship with the business and striving to provide the best return on their investment.