Still Not Investing in Content Marketing? 9 Stats That Will Make You Start Today

Are you considering investing time and money into a content marketing strategy? Need some facts and figures before you dive in?

 

We share 9 stats that will make you want to invest in content marketing in this infographic.

Here are the key points:

  • Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.
  • Content marketing generates over three times as many leads as outbound marketing and costs 62% less.
  • In 1984, a person saw an average 2,000 ads/day. By 2014, they saw around 5,000.
  • Almost half of 18- to 49-year-old people get their news and information online – and those numbers are growing.
  • Small businesses with blogs get 126% more lead growth than small businesses without.
  • After reading recommendations on a blog, 61% of online consumers made a purchase.
  • Content marketing rakes in conversion rates six times higher than other methods.
  • The most effective SEO technique? Content creation.
  • Businesses publishing 16-plus posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles.

Hope the infographic helps!

 

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Jon Tewes
Jon Tewes
Jon is the founder and owner of DesignBy2s. He believes that helping small businesses with web design here in Lincoln Nebraska is about more than just building a website. It's about building a relationship with the business and striving to provide the best return on their investment.