We hear it all the time from small business owners…
Facebook, yeah we have that
Having a website is not within our budget
We already have a website and it does nothing for us
I don’t use a computer to look at this, why would our potential clients?
We don’t see the benefit of having a website
All of our business is from word of mouth
These are common misconceptions for small business owners, so unless you are not interested in growing you business, you NEED to have a website.
The following 8 reasons will help you more fully understand why a professionally designed webiste is crucial to your business.
Be Found -> Inform -> Engage -> Convert
First you need to be able to be found online. Sure searching for your business name through Google brings up your website, but what if they don’t know you? What are your potential customers searching for? DesignBy2s will help define these keywords and build out a site that is optimized for your potential customers to find your website.
Next (sort of) you need to inform your visitors. This goes hand in hand with being found by providing high quality information about the questions they are asking. There are obvious items that can be included on your site like your location, phone number, hours, etc., but we also want to address the other questions they may be asking. A great place to start is with your staff. What are the top 10 questions they get asked? How do I _______? What should I use for __________? This is a great place to start.
Create a connection with your visitor. Visitor engagement is where the visual look and feel of the site comes into play. Does your site look professional and reflect your small business? Does it instill trust? Does it have any errors? Visual design and site functionality builds trust and engagement with your site.
Each of these 3 metrics won’t perform well without the others. Sure you may have a site that can be found on the web, but if it doesn’t provide the right information does it really help? If you site is a beautiful master piece but can’t be found, what good is it?
DesignBy2s is in business to help you grow your business. We understand the small businesses because we are one too.